Who should submit work?
Any creative house and/or studio for any motion picture released between October 1, 2008 through September 15, 2009, should submit their work. Please note that creative houses must have permission from the appropriate studio to submit work.
What will the winners get?
The winners of each category will receive recognition by their industry peers, the opportunity to present to a live audience at the Director's Guild of America in Los Angeles, inclusion in the event's video reel, two award trophies (one each for the movie studio and creative agency) and two Flip Mino mini digital camcorders!
How are the submission categories defined?
The categories are defined as follows:
- Theatrical Release Rich Media Display Ad(s): Any rich media ad or set of rich media ads used to promote a theatrical movie release.
- Home Entertainment Rich Media Display Ad(s): Any rich media ad or set of rich media ads used to promote a home video movie release.
- Multi-Channel Cross Media Campaign: Any home video or theatrical movie campaign that involves at least three interactive digital elements (one of which must be rich media ads) as part of a holistic campaign including, but not limited to:
- Website
- Rich media ads
- Search campaign
- ARG
- Mobile
- Viral video or webisodes
- Virtual world
- User-Generated content
- Social networking
- Online game(s)
- Digital outdoor
- DVD/Blue-Ray interactive experience/extras
- Multi-channel, cross media digital campaign submissions may involve more than one creative agency, but all agencies must be listed and give permission for submission.
- YouTube Creative Award: Any home entertainment or theatrical movie campaign creative that included YouTube in its execution-- YouTube homepage “masthead” creative, brand channels, contests, or original video creative uploaded to YouTube to engage the community.
What is the deadline?
All entries must be received by 9pm Pacific Standard Time on Friday, September 18, 2009.
Is it free to submit?
Yes, it’s free. In four years of hosting this event, we’ve never charged a submission fee. We are simply looking to promote great creative design and innovative rich media. Give us your best stuff.
What is the selection process?
The creative will be judged by a panel of internal DoubleClick, YouTube and Google representatives and an outside editorial team led by Susan Lambert and including independent creative strategists, senior studio executives and innovative producers.
The judges will review the work and select the finalists for consideration. Finalists will be announced by Friday, October 9, 2009. Winning creative will be announced at the event on October 15, 2009. All finalists should be prepared to discuss their entry. Please note: this is different for 2009. All Finalists must deliver their materials as requested to be included in the evening’s presentation.
What is the history of DMACS?
The first annual DMACS (then called IMACS) was held in May 2006 and was the first and only event dedicated to showcasing the best creative in interactive movie advertising. The mission of the annual event is to work with the top movie marketers and creative houses to inspire innovation, amazing creative and good times for digital movie marketing.
Who makes DMACS possible?
DMACS is sponsored by DoubleClick Rich Media and presented by Susan Lambert.
DoubleClick Rich Media is a solution designed to make rich media campaign creation and execution easy. DoubleClick’s rich media production and workflow product, DoubleClick Studio, helps streamline processes for creative teams and get work out the door faster. DoubleClick’s team of rich media sales, production and campaign specialists help you throughout the entire process to ensure that all campaigns execute successfully. This starts with consultative selling and ends when the last ad in a campaign is served.
An award-winning creative producer, Susan Lambert produced over 100 movie websites and online advertising campaigns for Walt Disney Pictures and Touchstone Pictures when she was Director of Creative Content at Walt Disney Studios. She is currently a creative strategy consultant working for several creative houses and independent filmmakers on strategy, websites, rich media ads, social networking, viral marketing and mobile content. Susan is the winner of a Key Art, a Clio, an LA Addy, and numerous web and best movie website awards. She has served on the board for the Producer’s Guild New Media Council and holds an M.F.A from USC’s School of Cinema/Television.
Wait, I have more questions!
If you have more questions, please contact your host, Susan Lambert via email at SusanLambert@earthlink.net